Again Le Champion organized a great sports weekend, the TCS Marathon Amsterdam. It was the largest sports event of Europe! 47.000 participants, much more spectators, 1.500 volunteers and some very loyal sponsors like TCS and Mizuno were present.
it took celebrities (the mayor of Amsterdam, the general manager of TCS Netherlands and the vice president of the Le Champion board) almost 22 minutes to applaud before all participants of the TCS Marahon Amsterdam passed the start. All the participants finished in the historic and sportive location, the Olympic Stadium in Amsterdam.
A very special welcome to the CEO of Mizuno, Mr. Akito Mizuno (grandson of the founder).They have sponsored this marathon for 20 years and it was the first time Mr. Mizuno visited the TCS Marathon Amsterdam. He had the honour to start the half marathon. Of course he also motivated the participants by giving a lot of high fives.
Beside that, Mizuno developed a new shoe. This official shoe of the TCS Amsterdam Marathon 2019 was created in collaboration with the Rijksmuseum and inspired by Rembrandt’s The Night Watch. All this in the context of Rembrandt year 2019. An amazing campaign is the result of this collaboration.